Farmington Hills, MI- May 6, 2026 — Akebono Brake Corporation announces the retirement of Mike Eldard, a respected automotive aftermarket professional whose career spans more than five decades, and the appointment of Erick Kinnunen as National Sales Manager.
Mike Eldard’s journey in the automotive aftermarket began at the age of 16, working in an auto parts store where his drive and leadership quickly set him apart. By 17, while still in high school, he had been promoted to assistant manager, and by 19, he was managing his own store. In 1983, Mike transitioned into sales with Moog, beginning a long and impactful career in the aftermarket.
Throughout his career—including his time at Akebono—Mike became known as a strong advocate for premium brands across the industry, regardless of product category. He built lasting relationships not only with customers, but also with peers across the aftermarket, earning widespread respect for his integrity, collaboration, and deep industry knowledge.
During his tenure at Akebono, Mike played an important role in supporting the company’s aftermarket growth, strengthening customer relationships, and representing the Akebono brand with professionalism and credibility across the industry.
“Mike’s contributions to the automotive aftermarket and the relationships he built throughout his career have made a lasting impact,” said Tommy Rivera, Director of Aftermarket. “His professionalism, industry knowledge, and passion for supporting customers and partners will be greatly missed. We thank Mike for his years of service and wish him all the best in retirement.”
In conjunction with this transition, Akebono announces Erick Kinnunen as National Sales Manager. In this role, Kinnunen will lead national sales initiatives and continue to strengthen Akebono’s presence across the aftermarket channel.
Kinnunen brings valuable industry experience and a strong customer-focused approach to the position. He will work closely with Akebono’s sales team and distribution partners to support continued growth and reinforce the company’s commitment to premium braking solutions.
“We are pleased to welcome Erick into this role,” said Tommy Rivera, Director of Aftermarket. “His leadership and understanding of the aftermarket will help drive continued success for Akebono and our partners.”
Akebono Brake Corporation continues to lead the industry with advanced braking technology, delivering premium, application-engineered brake pads designed for superior performance, low dust, and quiet operation.
About Akebono Brake Corporation
Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology. A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control. Akebono sells Ultra-Premium Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO, and Severe Duty.
For more information, visit www.akebonobrakes.com
About Akebono Brake Industry Co, Ltd.
Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.
For more information, visit https://www.akebono-brake.com/english/index.html